The Safest Way to:
Eliminate Curl and Frizz
Add Incredible Shine
Rejuvenate Hair
Reduce Morning Prep Time
FORMALDEHYDE FREE!
GENTLE AND SAFE FOR ALL HAIR TYPES

Are you dreaming of silky smooth hair that stands up to the elements - especially rain and the humidity of the dog days of summer?

Are you dreaming of a treatment that will nourish and condition your hair naturally - without harsh chemicals - while it's reducing curl?

Are you dreaming of being able to do your color on the same day as your straigtening?

Wouldn't you LOVE an affordable, safe way to achieve your dream hair?

Botanical Vitamins:
Brazilian Keratin Treatment formula is enriched with vitamins from plants such as apple pulp and vanillin (a single molecule component isolated from the vanilla bean).

Safe:
Brazilian Keratin Treatment formula is Foraldehyde for clients and hairdressers alike. This is why we developed our straightening system without formaldehyde and its harmful side effects.

Straight FAQ's

What is Brazilian Straight Keratin Treatment?
Keratin Straight is a revolutionary treatment. It is not a permanent straightened. 

How long will the Results Last?
With Keratin Straight your clients' hair will stay silky smooth and straight from 12 to 15 weeks. 

How does Brazilian Keratin Straight differ from a Thermal (Japanese) Straightened? 
Brazilian Straight contains no thio or lye. Since there are no harsh chemicals in Brazilian Straight, there is no risk of chemical damage to the hair.

Does Brazilian Straight Contain Formaldehyde?
NO! Brazilian Straight is formaldehyde free.

How Long Will the Brazilian Straight Service Take?
The process should take between 1 and 2 hours. 

Does the Brazilian Straight Treatment Require a Touch-Up Application?
No. The new application will be applied onto the entire hair shaft.

Who would be the Ideal Candidate for the Brazilian Straight Treatment?
Anyone who desires gloriously smooth, brilliantly shiny hair!

On What Type Hair Can I Use Brazilian Straight? 
Brazilian Straight can be used on all hair types. The directions will vary depending on the type and condition of the hair.

Can I have done a Color or Highlight Service with This Treatment?
Yes. In fact, you can do both services the same day. Simply apply the Brazilian Straight treatment after your color service. 

Can I use the Brazilian Treatment if I Have Previously Color-Treated Hair?
Yes. Absolutely! 

How Soon after a Treatment Can I Shampoo or Wet My Hair?
You must wait 4 days before shampooing hair.

Can I Clip or Pull My hair back?
No. You must wait 4 days after the treatment.

How often can I have the Brazilian Straightner treatment?
As often as every 4 weeks to 6 weeks, if desired.